Syn·er·gy

For years, I felt like I had to choose between being creative and being strategic.

I studied fiction writing — a field built on imagination, story, and emotional truth — but often hid that part of myself when I stepped into professional spaces. I wanted to be taken seriously.

Now, as I begin my MBA journey, I understand that creativity is a serious business skill. It’s how we tell stories that move people, communicate clearly, and build authentic connections.

So I’m building something new — The Synergist.

It’s a personal brand and a mindset about how creativity and business work together to create something greater than the sum of their parts.

Over the next year, I’ll be sharing insights from my MBA program and creative background: what happens when storytelling meets strategy.